Lucky Sew and Sew

Lingerie and Accessories for Badass Babes. Magic Maker. Leather Painter.

Saturday, 22 August 2015

Our New Collection

So today is the day, our new collection went live on our Etsy shop this morning at 10am. I don't know why, but I was feeling actually pretty nervous about it! I think it's because I have literally poured my heart and soul into each and every one of the new pieces, and i'm curious as to how they will all go down.

We really stripped it back to basics for this collection and have so many new designs. We sourced vintage lingerie and vintage sewing patterns to really get down and dirty with the core of what we want our lingerie to say.

We seriously love vintage, but we also love modern-day comforts. Things like elastic, stretch fabric, adjustable straps, hook and eye closure and fun prints, just weren't available in the decades when our favourite designs were being made. We love how vintage designs really enhance and show off the natural form of a woman's body. We have tried to mash the best of both the vintage and contemporary lingerie worlds together, and hope we have found some kind of middle-ground.

We spent a huge amount of time sketching designs, adjusting vintage patterns and testing our pieces. Each one feels like one of my children! It's been incredibly satisfying and gratifying to see each item go from the first design ideas right through the process to the finished product. It's been a learning curve that's for sure. On one hand I feel like I've been sewing forever, but sometimes I have to remind myself that I hadn't even touched a sewing machine until after Logan was born, in December 2012!

It's been an intense time, Aurora is exactly 4 months old today, and it's been a period of very long, tiring days with the children, and then spending my evenings alone in my sewing nook working. I've been lucky - Rori is such a great baby. When Logan is having a nap in the day, she's happy to sit and watch me work. The evenings have been a bit more trying. Rori's witching hour is normally 8-9pm, sometimes longer, and Rich has spent many evenings trying to sooth her while I get on with some work.

We've done a lot of soul searching, and really tried to make sure each of our pieces has a little bit of Lucky Sew and Sew personality. Essentially, we want it to be fun, to be flirty. To be sexy but not too serious. To have a big nod to vintage, but also remain current. Most of all we want it to be comfortable to to be something that can be worn everyday and make you feel like a goddess.


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