Lucky Sew and Sew

Lingerie and Accessories for Badass Babes. Magic Maker. Leather Painter.

Saturday, 30 July 2016

Nursing bra giveaway - #DemandMoreFromYourNursingBra

Hello everyone!

So in light of our Lucky Muthah collection which will be available to pre-order from Monday 1st August, we are organising a little giveaway

The aim of the #DemandMoreFromYourNursingBraCampaign is to get us Mums to talk about what we dislike about our usual nursing bras and to empower each other to share a Brelfie (a Breastfeeding Selfie!).  Why are most nursing bras beige? Why are they bland? Why can't they be modern and fashionable? Why should breastfeeding Mums put up with rubbish, ugly bras?

Now I'm not one for flashing my underwear (usually), but it's inevitable that when we feed our babies, part of our bra is on show. I don't know about you, but I've never been very good at being discreet. I was fed up of feeling embarrassed for a) Feeding my baby in public, and also b) for having to tug at my awfully bland nursing bra to free my engorged boob, giving the entire coffee shop an eyefall of my gross bra and sending milk squirting the neighboring table.

Luckily, I got over the public-feeding embarrassment pretty quickly, but the gross bra just wouldn't do. So I set about designing a nursing bra that was actually cool. Something I didn't mind showing off a bit and not giving a hoot if some (or all) of it was on show.

You can be in with a chance of winning your choice of nursing bras from the new collection. To enter the giveaway is simple - Follow us over on Instagram (@luckysewandsew), and share your Brelfie, telling what it is you dislike about your usual nursing bras. Make sure you tag us in your photo and you use the hashtag #DemandMoreFromYourNursingBra. Meet other breastfeeding Mums, bond over your mutual hatred of gross nursing bras and spread the Luck - One of you will be picked at random on the 1st September and will win the Lucky Muthah Nursing Bra of your choice!




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  2. The Ahh Bra, made by Rhonda Shear, provides every shape and size ample comfort and allows you to create great looks with any outfit.
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