Motherhood.Adventure.Slow Fashion.Sewing.Womanhood

Friday, 28 July 2017

600 Happy Boobies! Lucky Muthah Nursing Bras 1st Birthday

I can't believe that it's been a year since we released our Lucky Muthah nursing bras. It's been an intense year to say the least!

I've been lucky enough to have been featured in magazines such as Gurgle and Mother Muse, and to have been invited to take part in photoshoots like this one in Shoreditch with We Are Enough Co. But the icing on the cake is that I've been able to make over 300 nursing bras since they launched last year. That's over 600 happy milk-full boobies! I'm so, so humbled and honoured to have the opportunities that I have. To be able to sew every day as my actual job is a dream come true. Providing Mamas with a nursing bra that they actually love and to receive messages of love and gratitude. Notes from Mamas telling me that I've given them their confidence back by allowing them to wear a nursing bra that makes them feel fierce. Amazing.

So, this is going to be a month of celebrations! We're running a month long sale across the entire Nursing Bra range, and bringing back a limited edition favourite that sold out far too quickly the first time around (HINT marble).

Along with the sale, we're also running a campaign which we also launched this time last year originally - the #DemandMoreFromYourNursingBra campaign. I will be releasing a post dedicated to this campaign with all the details in a few days, but essentially the aim of the campaign is to get Mamas talking about breastfeeding. The good and the bad. Our lows and our highs. Let’s be real! Let’s talk about how itchy breast pads are, and how scary it can be when you first breastfeed in public. How you’ve been wearing the same grey ‘sleep bra’ for months because it’s impossible to find a decent fitting nursing bra on the high-street! To discuss how impractical and dated high-street nursing bras can be. To empower breastfeeding mothers to share a brelfie (breastfeeding selfie) and talk about how we want to demand more from our usual boring nursing bra. Being a new Mama and hardly having time for a shower is tough enough, without feeling like your tender, leaky bosom aren’t being supported enough. Let’s share how proud and Lucky we are to be able to breastfeed and empower other Mamas to do the same!

Finally, there will also be a Lucky Muthah nursing bra Giveaway! By taking part in the #DemandMoreFromYourNursingBra campaign over on my instagram, you'll be entered into a draw to win a made-to-measure nursing bra of your choice!

The big birthday sale is going live tonight at 8pm UK time. Keep your eyes peeled for details on the campaign and giveaway coming over the weekend. I cannot wait to see your Brelfies, and let's support each other on this roller-coaster ride that we call breastfeeding and motherhood <3






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