Lucky Sew and Sew

Lingerie and Accessories for Badass Babes. Magic Maker. Leather Painter.

Thursday, 22 November 2018

Black Friday Musings (with a thank you)

This is pretty last minute, because to be completely honest I have been in two minds about the whole Black Friday/Cyber Week thing for a while.

It's not easy for small businesses to run sales and offer huge discounts like the big businesses out there, especially around festive periods. And to be truthful, I don't really want to contribute to the consumer mindset that takes over around these big sale events, and I don't want to liken my business to fast fashion or the throw-away culture that's prevalent throughout the holiday period.

That being said, I also recognise that without my customers buying from me, I wouldn't be able to run my business at all. And so I feel a 'thank you' is necessary and appropriate.

If you head to the shop anytime over the weekend, you'll find that there's currently 10% off and free shipping on all orders over £20.

Hopefully you can take advantage of this and treat yourself to something you've had your eye on for a while or perhaps tick a few gifts off of somebody else's Christmas list. But ultimately, please consume consciously and try not to get too sucked in to the sale madness this weekend.

Big Love,
Carly xoxo

Cecily Lingerie set and hand painted leather jacket by Lucky Sew and Sew.Photo by ALex @ State of Love and Trust photography.


Thursday, 15 November 2018

I've Joined the Minerva Crafts Bloggers Network!

I'm hella excited to say that I am now a member of the Minerva Crafts Blogger network! Not gonna lie, it's been a little personal sewing goal of mine for ages to join the blogger team and when I got the offer to finally join a few months ago I was over the moon. I mean, I was neck deep in finalising the designs for the Woman Rising collection and unsure how I would find the time, but always determined (and stubborn) I'm pleased to say I've made it work.

You can now catch me over on the Miverva Crafts blog every 3rd Monday of the month with a new make to share with you. For now, here's my debut for October - a sparkly velvet body suit which is a pattern by simplicity - Simplicity 8513 and of course with amazing fabric supplied by Minerva.

I styled my swanky new bodysuit with some black linen Style Arc Tully Pants and I'm lovin' this vibe.

Click here to head over to the Minerva blog and read all about this make, and keep your eyes peeled for my November make coming soon!

Black Sparkly Velvet Body suit (Simplicity 8513) by Lucky Sew and Sew for the Minerva Crafts Blogger Network


Monday, 12 November 2018

Woman Rising Collection Drop 2 - The Accessories

I am SUPER excited to have launched the second drop of our Woman Rising collection this past weekend. The second drop is 'the accessories'. I surprisingly managed to keep these a secret the whole time I'd been planning this collection, which is pretty incredible because there have been countless times that I've been desperate to share what I'd been working on.

I had initially planned for the entire collection to be released all at the same time, but as I'm learning more and more each day, things often don't go according to plan in business (or life for that matter!). The pins took a lot longer to be produced than I had anticipated, and the prints were also delayed by almost a month. I didn't want to hold off on releasing the lingerie and so I decided that I'd have to split the Woman Rising into two parts. That's OK though, they're all here in time for Christmas!

So let me show you what's new...


We have had backpacks previously as part of our Coven of Mothers collection and they were so popular. Unfortunately the style of backpack that we used then have been discontinued by the manufacturer *sob* and so I had to source some new ones. I wanted a backpack that would be comfortable, practical, big enough to fit everything you need inside, and obviously come in my favourite colour - mustard! The new style of backpacks for this season are a more traditional style, but with curved, padded and adjustable straps, a padded back panel, a front zippered pocket and enough space inside to fit your entire life inside (your laptop/gym clothes/nappies and wipes/adventure supplies etc). We've also introduced a new colour way this season - airforce blue. I LOVE it. I've actually kept a blue one for myself! The backpacks have been embroidered in-house with the magical Woman Rising design which I designed myself and makes me feel powerful AF.

Mustard Woman Rising Backpack and Airforce Blue Woman Rising Beanie hat by Lucky Sew and Sew

Airforce Blue Woman Rising Backpack and Mustard Woman Rising Beanie hat by Lucky Sew and Sew


A brand new product for this season are our new beanie hats. They come in both mustard and airforce blue which coordinate with the backpacks perfectly, and these are also embroidered in-house with a simplified version of the signature Woman Rising design. We have also released a limited run of red beanie hats, which is embroidered with the 'Full of Fire' design which matches the Emma set, and the new print and pin. Love a bitta red.

Mustard Woman Rising Beanie hat by Lucky Sew and Sew

Airforce Blue Woman Rising Beanie hat by Lucky Sew and Sew

Full of Fire Beanie Hat by Lucky Sew and Sew


When an idea for a collection is forming, I usually end up coming up with one or two main ideas that I work from. Woman Rising and Full of Fire are two themes that are featured throughout this collection. The Woman Rising print has the marble print on the background which is also the same print on the fabric on our Agnes and Ellinor bras in this collection. It's so beautiful! It has our main magical Woman Rising design printed over the marble background. The Full of Fire print is actually a line drawing of me! I think the Full of Fire print is really empowering and is my personal fave. They're printed on heavyweight recycled card and would make perfect Christmas gifts.

Woman Rising A5 Print by Lucky Sew and Sew

Full of Fire A5 print by Lucky Sew and Sew

Woman Rising and Full of Fire Prints by Lucky Sew and Sew


You know I love a good enamel pin. We've done quite a few pin designs over the last couple of years and they're always really popular. I am super in love with both of the pins from this collection. I think they could be my favourite pins that we've ever designed. 

Woman Rising Enamel Pin by Lucky Sew and Sew

Full of Fire pin by Lucky Sew and Sew
The full Woman Rising Collection is now available to shop online, visit our shop to take a peek! 

Woman Rising - The Accessories by Lucky Sew and Sew


Friday, 9 November 2018

Friends > Models

One of the biggest hurdles I face as the owner of an indie lingerie label, is making sure I am being inclusive and representative of all bodies in my work. When you run a small business you have limited resources and often little to no budget to work with. I don't send a suitcase full of my new designs off to a photographer who charges thousands of pounds and who has organised and styled a shoot full of professional models to shoot my pieces.

To be honest, I'm glad that we don't do that. That wouldn't be me at all. 

For the Woman Rising collection I got to shoot with my favourite photographer, and she just so happens to be my friend. Alex from State of Love and Trust photography is a total camera badass, and she just fucking gets me, ya know? We spent some time before the shoot pulling some images together on a joint pinterest board which made sure we were both on the same page. Which we were, of course. She's the best.

Like having the photographer of my dreams to work with wasn't enough, I also got the biggest babes in my life to agree to be in the shoot and I'm blessed enough to call all of them friends. 

These women. Different shapes. Different sizes. Different heights. Different bodies. Different is good. Different is needed.

Alex managed to capture over 250 amazing shots that day, and here are some of my favourite powerful shots that she captured of these women, of my friends.

I'm not as inclusive and representative as I'd like to be one day, but it's a bloody good start, and one I'm really proud of. 

We have not been airbrushed, retouched, or our bodies edited in any way. This is us. Raw and Powerful.

Helen - wearing Lucky Sew and Sew

Helen wearing Lucky Sew and Sew

Lizzie wearing Lucky Sew and Sew

Lizzie wearing Lucky Sew and Sew

Paula wearing Lucky Sew and Sew

Paula wearing Lucky Sew and Sew

Diane wearing Lucky Sew and

Diane wearing Lucky Sew and Sew

Carly wearing Lucky Sew and

Carly wearing Lucky Sew and Sew


Monday, 5 November 2018

Woman Rising - Close Ups

I shared a few of the photo shoot pictures for the Woman Rising collection last week when it launched, and this week I'd like to share with you some of the flat-lay shots.

The Faythe Set. Made to Measure lingerie by Lucky Sew and Sew

I like to have a few sets of shots for each collection because I think it gives you a different view of the subject in the photo. Shots of lingerie on a body are great to get an idea of fit and style, and taking into account the backdrop and setting, these shots give you a good overall feel of the collection. Along side these shots, I like to offer up some flat lay shots too. Flat lay shots are basically what it says on the tin - the subject of the photo, laid flat. In the flat lay shots you can usually see the details clearer and get a closer look at the elements of the design.

The Emma Set. Made to measure lingerie by Lucky Sew and Sew

I take these flat lays myself and it's actually one of my favourite things to do. I have a wooden backdrop that my Dad made from reclaimed pallet wood, and stained to give it a weathered, vintage look. I like to support the vibe of the collection overall with little added touches to the flat lays. I have a load of fabrics that I use to add pops of colour and texture, and some accessories that I use too. The accessories are things that I have lying around, or find nearby. Wild flowers and leaves that grow outside my house, crystals from my sons collection, my tarot cards etc. 

The Brigit Set. Made to measure lingerie by Lucky Sew and Sew

So, without further a do, here's some flat lay shots of new designs and styles from our Woman Rising collection for you to feast your eyes on. Enjoy!

The Ellinor Set. Made to measure lingerie by Lucky Sew and Sew

The Petronella Set. Made to measure lingerie by Lucky Sew and Sew

The Annis Set. Made to measure lingerie by Lucky Sew and Sew

The Winifred Set. Made to measure lingerie by Lucky Sew and Sew


Wednesday, 31 October 2018

The Low Down on the Woman Rising Collection

Our newest collection launched a week ago and I am BLOWN AWAY at the reception. Seriously, I am floored. The love and support that I've received has been incredible. From the bottom of my heart, thank you.

So, I thought I'd give you a little peak into my brain (this could be dangerous) and tell you a little bit about the inspo for the Woman Rising collection and where it came from. Today also happens to be Halloween (or Samhain), and so it seems like a pretty fitting time to share.

Every collection I make has a feeling at it's core. A vibe. A connection to my life. Our last collection, in the summer, - Pretty Wildish - was about breaking free from the labels we get given as women and mothers, and getting in touch with our wild sides. It was about not giving a shit and living your life with no apologies.

Woman Rising is about knowing who you are, owning it, harnessing it and turning that power into something that's meaningful.

Ellinor Tanga Knix and Thomasina Wrap Top both by Lucky Sew and Sew

I know that Lucky has a witchy vibe. Especially with our amazing new branding that we had done this year (another post for another day). That's because I'm a witch. Some of you will get that straight away and others will laugh and/or run away. Witch doesn't mean what society and the patriarchy has told you for hundreds of years what it means. It doesn't mean that I am a sour, bitter old hag who harms people with spells. It doesn't mean that I'm Hermione and I run around with a wand. It also doesn't mean anything to a lot of people, and that's OK.

Bite Me Longline Bralette by Lucky Sew and Sew

What being a Witch to means to me is this: to know that you have the power and ability to make changes, within. That I am in control of my life. That I am a woman and I can create something from nothing. I can create the life I want.

Yes, I use herbs and the moon phases and cycles and crystals and seasons and other things to aid my (life) magic. Yes, I ask the universe questions and look for signs and prompts. Yes I read tarot cards and smoke weed to help expand my mind.

I'm OK with all of this.
I own it.
It's who I am at my very core.
I will not hide away.
I will not apologise.

To me, every woman is a witch. She just might not know it yet.

Woman Rising is about recognising and harnessing your power once you've discovered it. It's about living the life you want and knowing you have the power to be/have/do whatever the fuck you want in life. You can make magic, baby. That cauldron in your belly. Your womb space. Where seeds are planted and ideas begin to grow. Where the fire begins to bubble and morph into fiery passions that burst every cell in your body into flames. That's the real deal. That's the magic I'm talking about.

Bite Me Longline Bralette Handmade by Lucky Sew and Sew

All of this was in the forefront of my mind when designing and planning the Woman Rising collection. All the pieces in this collection make me feel powerful and strong. Lingerie to me, sets the tone of my day. Lingerie changes my mood and how I feel. It's a big deal to me. And I know it is to a lot of you too. Tell me how good you feel after walking around in a bland beige monstrosity of a bra for a couple of months, and then try and tell me lingerie isn't important. Self-love and self-acceptance is so fucking important, and I can tell you without a shadow of a doubt that all of that is easier when you are wearing a piece of lingerie that fits like a glove and makes you feel fucking fierce.

I haven't previously spoken openly about my spirituality, even though it's been a huge part of my life since I was a young teen. But I'm finally ready.

Ready to speak my truth.
Ready to set the fucking world on fire.
Ready to rise up.

The Agnes Set. Hand Crafted, Made to Measure Lingerie by Lucky Sew and Sew
Photo by Alex @ State of Love and Trust

Oh, and a little note to explain. I name every item in each new collection. Previously I've gone with names of flowers, crystals and goddesses. This time, each piece is named after a Witch who was accused, trialed or hung for witchraft in Essex (the county I was born in) in the 16th and 17th centuries.

Rise Sisters <3


Saturday, 27 October 2018

Shooting With State of Love and Trust - behind the scenes

I like the idea of sharing more of the behind the scenes stuff...the cogs that turn to keep a small business running. The deeper I delve into the world of running a small business and indie lingerie label, (and to be frank I have often treated it as more of a hobby than a business in the past) the more I find that sharing these little insights may be helpful and interesting.

One of the most important lessons that I've learnt whilst running Lucky, is that you basically have to take on every single role yourself. Admin, designing, social media, content, website building and maintenance, customer service, seamstress, graphics designer, photographer...the list is extensive but not exhaustive. The roles you fill seem never ending a lot of the time.

Photo by Alex @ State of Love and Trust

I'm lucky enough to have a really tight group of friends online. They're all women who are running their own businesses and we are each other's sisters, friends, sound boards, advisories, celebrators and shoulders-to-cry-on. I don't know what I'd do without these amazing women.

Photo by Alex @ State of Love and Trust

When I was neck-deep in the planning and prep stages of the Woman Rising collection, I had planned to photograph the shoot myself. Although I haven't gotten round to blogging about it yet, I shot our summer collection - Pretty Wildish - myself. I'm not a photographer by any stretch of the imagination, but I have a decent-ish camera and a good idea of the sort of shots that I want, so I managed to do an OK job of the summer shoot. I was airing my anxieties about shooting the Woman Rising collection myself to the group. I really wanted to do this collection justice and was pretty worried that I just wouldn't be able to pull it off.

Like actual angels sent from heaven (not that I'm a christian or anything, but you get the gist), the girls decided to surprise me and booked flights to fly over and do the shoot with me. I WAS SAVED!

Photo by Alex @ State of Love and Trust

I'm SO blessed that Alex from State of Love and Trust is in my life. If you remember, Alex shot our Coven of Mothers collection in Leeds way back last year. Alex is for sure my favourite photographer of all time. The way she manages to capture such emotive images is awe inspiring. We'd mentioned so many times before that we'd love to do a lingerie shoot together and so it was literally a dream come true to do this.

Alex flew over on the Wednesday with Paula (Head honcho @ Punky Moms and the Social Renegade) and Helen (who is in the midsts of starting up her design business) into Alicante. Thursday was the shoot day. My beautiful firecracker of a friend Lizzie and my wonderful Mama were also set to be in the shoot.

Photo by Alex @ State of Love and Trust

We hiked up into the mountains opposite my house and spent a few hours in the sun, climbing up rocks and into abandoned quarries, in our undies, whilst Alex did her magic. After lunch with family back at my house we then spent the afternoon and evening in an Alicante apartment, taking some more relaxed shots.What a fucking empowering and perfect day. Surrounded by sisters, supporting each other. So full of love and strength. I honestly believe that the whole experience of shooting the Woman Rising collection is a pivotal moment for me, as a woman. I still tingle all over every time I think back to it.

Photo by Alex @ State of Love and Trust

Feeling Lucky as hell these days. I know from first-hand experience that it is so, SO easy to focus on the bad shit. The negatives. Running a business yourself really is all-encompassing and the negatives always seem to hang around in your brain much longer than the positives which often go unnoticed and un-celebrated. I'm making a concious effort to make sure I celebrate every victory. Every win. Every positive. No matter how small. Because I am so done with only giving the negative stuff my attention. I want my heart to be so full of love for the good times, that the bad times don't stick around. A goal for 2019 shared.

Photo by Alex @ State of Love and Trust

So, there's some of Alex's amazing shots peppered throughout the post above, and here's a few behind the scene's shots of the best day.

Love + Light

Alex in the mountains getting ready to shoot

Lizzie and the mirror

Alex shooting Mother dear

Never apologise for your selfie

Myself and mama

Alex, Logan and the Lego

Alex shooting Mum on the balcony

Alex and a Margarita in the garden bar

Food hunts in Alicante on a Thursday evening

Stuffed with food and love

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