Lucky Sew and Sew

Lingerie and Accessories for Badass Babes. Magic Maker. Leather Painter.

Wednesday, 31 October 2018

The Low Down on the Woman Rising Collection

Our newest collection launched a week ago and I am BLOWN AWAY at the reception. Seriously, I am floored. The love and support that I've received has been incredible. From the bottom of my heart, thank you.

So, I thought I'd give you a little peak into my brain (this could be dangerous) and tell you a little bit about the inspo for the Woman Rising collection and where it came from. Today also happens to be Halloween (or Samhain), and so it seems like a pretty fitting time to share.

Every collection I make has a feeling at it's core. A vibe. A connection to my life. Our last collection, in the summer, - Pretty Wildish - was about breaking free from the labels we get given as women and mothers, and getting in touch with our wild sides. It was about not giving a shit and living your life with no apologies.

Woman Rising is about knowing who you are, owning it, harnessing it and turning that power into something that's meaningful.

Ellinor Tanga Knix and Thomasina Wrap Top both by Lucky Sew and Sew

I know that Lucky has a witchy vibe. Especially with our amazing new branding that we had done this year (another post for another day). That's because I'm a witch. Some of you will get that straight away and others will laugh and/or run away. Witch doesn't mean what society and the patriarchy has told you for hundreds of years what it means. It doesn't mean that I am a sour, bitter old hag who harms people with spells. It doesn't mean that I'm Hermione and I run around with a wand. It also doesn't mean anything to a lot of people, and that's OK.

Bite Me Longline Bralette by Lucky Sew and Sew

What being a Witch to means to me is this: to know that you have the power and ability to make changes, within. That I am in control of my life. That I am a woman and I can create something from nothing. I can create the life I want.

Yes, I use herbs and the moon phases and cycles and crystals and seasons and other things to aid my (life) magic. Yes, I ask the universe questions and look for signs and prompts. Yes I read tarot cards and smoke weed to help expand my mind.

I'm OK with all of this.
I own it.
It's who I am at my very core.
I will not hide away.
I will not apologise.

To me, every woman is a witch. She just might not know it yet.

Woman Rising is about recognising and harnessing your power once you've discovered it. It's about living the life you want and knowing you have the power to be/have/do whatever the fuck you want in life. You can make magic, baby. That cauldron in your belly. Your womb space. Where seeds are planted and ideas begin to grow. Where the fire begins to bubble and morph into fiery passions that burst every cell in your body into flames. That's the real deal. That's the magic I'm talking about.

Bite Me Longline Bralette Handmade by Lucky Sew and Sew

All of this was in the forefront of my mind when designing and planning the Woman Rising collection. All the pieces in this collection make me feel powerful and strong. Lingerie to me, sets the tone of my day. Lingerie changes my mood and how I feel. It's a big deal to me. And I know it is to a lot of you too. Tell me how good you feel after walking around in a bland beige monstrosity of a bra for a couple of months, and then try and tell me lingerie isn't important. Self-love and self-acceptance is so fucking important, and I can tell you without a shadow of a doubt that all of that is easier when you are wearing a piece of lingerie that fits like a glove and makes you feel fucking fierce.

I haven't previously spoken openly about my spirituality, even though it's been a huge part of my life since I was a young teen. But I'm finally ready.

Ready to speak my truth.
Ready to set the fucking world on fire.
Ready to rise up.

The Agnes Set. Hand Crafted, Made to Measure Lingerie by Lucky Sew and Sew
Photo by Alex @ State of Love and Trust

Oh, and a little note to explain. I name every item in each new collection. Previously I've gone with names of flowers, crystals and goddesses. This time, each piece is named after a Witch who was accused, trialed or hung for witchraft in Essex (the county I was born in) in the 16th and 17th centuries.

Rise Sisters <3


Saturday, 27 October 2018

Shooting With State of Love and Trust - behind the scenes

I like the idea of sharing more of the behind the scenes stuff...the cogs that turn to keep a small business running. The deeper I delve into the world of running a small business and indie lingerie label, (and to be frank I have often treated it as more of a hobby than a business in the past) the more I find that sharing these little insights may be helpful and interesting.

One of the most important lessons that I've learnt whilst running Lucky, is that you basically have to take on every single role yourself. Admin, designing, social media, content, website building and maintenance, customer service, seamstress, graphics designer, photographer...the list is extensive but not exhaustive. The roles you fill seem never ending a lot of the time.

Photo by Alex @ State of Love and Trust

I'm lucky enough to have a really tight group of friends online. They're all women who are running their own businesses and we are each other's sisters, friends, sound boards, advisories, celebrators and shoulders-to-cry-on. I don't know what I'd do without these amazing women.

Photo by Alex @ State of Love and Trust

When I was neck-deep in the planning and prep stages of the Woman Rising collection, I had planned to photograph the shoot myself. Although I haven't gotten round to blogging about it yet, I shot our summer collection - Pretty Wildish - myself. I'm not a photographer by any stretch of the imagination, but I have a decent-ish camera and a good idea of the sort of shots that I want, so I managed to do an OK job of the summer shoot. I was airing my anxieties about shooting the Woman Rising collection myself to the group. I really wanted to do this collection justice and was pretty worried that I just wouldn't be able to pull it off.

Like actual angels sent from heaven (not that I'm a christian or anything, but you get the gist), the girls decided to surprise me and booked flights to fly over and do the shoot with me. I WAS SAVED!

Photo by Alex @ State of Love and Trust

I'm SO blessed that Alex from State of Love and Trust is in my life. If you remember, Alex shot our Coven of Mothers collection in Leeds way back last year. Alex is for sure my favourite photographer of all time. The way she manages to capture such emotive images is awe inspiring. We'd mentioned so many times before that we'd love to do a lingerie shoot together and so it was literally a dream come true to do this.

Alex flew over on the Wednesday with Paula (Head honcho @ Punky Moms and the Social Renegade) and Helen (who is in the midsts of starting up her design business) into Alicante. Thursday was the shoot day. My beautiful firecracker of a friend Lizzie and my wonderful Mama were also set to be in the shoot.

Photo by Alex @ State of Love and Trust

We hiked up into the mountains opposite my house and spent a few hours in the sun, climbing up rocks and into abandoned quarries, in our undies, whilst Alex did her magic. After lunch with family back at my house we then spent the afternoon and evening in an Alicante apartment, taking some more relaxed shots.What a fucking empowering and perfect day. Surrounded by sisters, supporting each other. So full of love and strength. I honestly believe that the whole experience of shooting the Woman Rising collection is a pivotal moment for me, as a woman. I still tingle all over every time I think back to it.

Photo by Alex @ State of Love and Trust

Feeling Lucky as hell these days. I know from first-hand experience that it is so, SO easy to focus on the bad shit. The negatives. Running a business yourself really is all-encompassing and the negatives always seem to hang around in your brain much longer than the positives which often go unnoticed and un-celebrated. I'm making a concious effort to make sure I celebrate every victory. Every win. Every positive. No matter how small. Because I am so done with only giving the negative stuff my attention. I want my heart to be so full of love for the good times, that the bad times don't stick around. A goal for 2019 shared.

Photo by Alex @ State of Love and Trust

So, there's some of Alex's amazing shots peppered throughout the post above, and here's a few behind the scene's shots of the best day.

Love + Light

Alex in the mountains getting ready to shoot

Lizzie and the mirror

Alex shooting Mother dear

Never apologise for your selfie

Myself and mama

Alex, Logan and the Lego

Alex shooting Mum on the balcony

Alex and a Margarita in the garden bar

Food hunts in Alicante on a Thursday evening

Stuffed with food and love


Wednesday, 24 October 2018

Woman Rising Collection

Woman Rising

*Unapologetic. Fierce. Strong. Powerful. Magical.
She knows what she wants. She makes no apologies for who she is. She knows she's a powerful woman.
There's a fire burning in her belly and she's not afraid to take what she needs.
Sisterhood. Love. Acceptance.
She's a Woman Rising.*

Photo by Alex @ State of Love and Trust

Today is launch day. At 8pm GMT this evening, the full Woman Rising collection will be available.

I am so excited to put this collection out into the world. It's a truly deep and meaningful body of work for me. It's about more than just lingerie.

It's about self-acceptance. Self-love. Passion. Confidence. Sisterhood. Claiming your power. It's raw and emotive. It's about not giving a shit. It's about not apologising for who you are and for what you're not.

Photo by Alex @ State of Love and Trust

It's for all women. All ages. All shapes and sizes.

There's a sense of power that comes when you start to love yourself for who you are. And I mean truly LOVE yourself. The good and the bad. The light and the dark. Know yourself. Know every hidden part of yourself and fucking OWN it.

Photo by Alex @ State of Love and Trust

Claim your power. Use that fire that's bubbling in your belly to set the fucking world on fire.

Photo by Alex @ State of Love and Trust

You are a goddess. A creator. A witch. You make magic, baby. There's magic in your bones and it rises up and spills out of you like shards of light.

Photo by Alex @ State of Love and Trust

YOU have the ability to change the world. To change your world. Their world. The world needs someone just like you.

Photo by Alex @ State of Love and Trust

Your passions and your magic.
Take it.
Use it.
Spark the ember.
This is it.
The beginning.
Rise up and up and up...
and soar.

Photo by Alex @ State of Love and Trust

We rise by lifting others. I'm starting with you.


Photo by Alex @ State of Love and Trust

You can view the collection when it goes live this evening, by heading to the shop here.

All photos taken by the incredible Alex @ State of Love and Trust. 

Tuesday, 23 October 2018

A Little Update

Well I seem to have had a little unintended hiatus on the blog over the last few months. It's been a busy time and when things get busy, the blog is always the first thing to fall by the way side, which is a shame, because I love writing on here.

I intended to blog months ago about our summer collection - Pretty Wildish. I didn't get round to it in the end. I'm not sure I've really blogged much at all this year to be honest. One day soon I'll catch you up on the details why.

But not today. Today is an exciting day and a busy day. Tomorrow we are launching our Autumn/Winter collection - Woman Rising. I am SO excited to put it out there finally. It's been a true labour of love.

I plan on updated the blog more when I can, and recapping on bits that were important but may have been missed.

So for now, I'll say Hello, and See you soon. Because I'll be back tomorrow to tell you all about the new collection.

Love + Light,

Photo by Alex @ State of Love and Trust

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