Lucky Sew and Sew

Lingerie and Accessories for Badass Babes. Magic Maker. Leather Painter.

Thursday, 22 November 2018

Black Friday Musings (with a thank you)

This is pretty last minute, because to be completely honest I have been in two minds about the whole Black Friday/Cyber Week thing for a while.

It's not easy for small businesses to run sales and offer huge discounts like the big businesses out there, especially around festive periods. And to be truthful, I don't really want to contribute to the consumer mindset that takes over around these big sale events, and I don't want to liken my business to fast fashion or the throw-away culture that's prevalent throughout the holiday period.

That being said, I also recognise that without my customers buying from me, I wouldn't be able to run my business at all. And so I feel a 'thank you' is necessary and appropriate.

If you head to the shop anytime over the weekend, you'll find that there's currently 10% off and free shipping on all orders over £20.

Hopefully you can take advantage of this and treat yourself to something you've had your eye on for a while or perhaps tick a few gifts off of somebody else's Christmas list. But ultimately, please consume consciously and try not to get too sucked in to the sale madness this weekend.

Big Love,
Carly xoxo

Cecily Lingerie set and hand painted leather jacket by Lucky Sew and Sew.Photo by ALex @ State of Love and Trust photography.


Thursday, 15 November 2018

I've Joined the Minerva Crafts Bloggers Network!

I'm hella excited to say that I am now a member of the Minerva Crafts Blogger network! Not gonna lie, it's been a little personal sewing goal of mine for ages to join the blogger team and when I got the offer to finally join a few months ago I was over the moon. I mean, I was neck deep in finalising the designs for the Woman Rising collection and unsure how I would find the time, but always determined (and stubborn) I'm pleased to say I've made it work.

You can now catch me over on the Miverva Crafts blog every 3rd Monday of the month with a new make to share with you. For now, here's my debut for October - a sparkly velvet body suit which is a pattern by simplicity - Simplicity 8513 and of course with amazing fabric supplied by Minerva.

I styled my swanky new bodysuit with some black linen Style Arc Tully Pants and I'm lovin' this vibe.

Click here to head over to the Minerva blog and read all about this make, and keep your eyes peeled for my November make coming soon!

Black Sparkly Velvet Body suit (Simplicity 8513) by Lucky Sew and Sew for the Minerva Crafts Blogger Network


Monday, 12 November 2018

Woman Rising Collection Drop 2 - The Accessories

I am SUPER excited to have launched the second drop of our Woman Rising collection this past weekend. The second drop is 'the accessories'. I surprisingly managed to keep these a secret the whole time I'd been planning this collection, which is pretty incredible because there have been countless times that I've been desperate to share what I'd been working on.

I had initially planned for the entire collection to be released all at the same time, but as I'm learning more and more each day, things often don't go according to plan in business (or life for that matter!). The pins took a lot longer to be produced than I had anticipated, and the prints were also delayed by almost a month. I didn't want to hold off on releasing the lingerie and so I decided that I'd have to split the Woman Rising into two parts. That's OK though, they're all here in time for Christmas!

So let me show you what's new...


We have had backpacks previously as part of our Coven of Mothers collection and they were so popular. Unfortunately the style of backpack that we used then have been discontinued by the manufacturer *sob* and so I had to source some new ones. I wanted a backpack that would be comfortable, practical, big enough to fit everything you need inside, and obviously come in my favourite colour - mustard! The new style of backpacks for this season are a more traditional style, but with curved, padded and adjustable straps, a padded back panel, a front zippered pocket and enough space inside to fit your entire life inside (your laptop/gym clothes/nappies and wipes/adventure supplies etc). We've also introduced a new colour way this season - airforce blue. I LOVE it. I've actually kept a blue one for myself! The backpacks have been embroidered in-house with the magical Woman Rising design which I designed myself and makes me feel powerful AF.

Mustard Woman Rising Backpack and Airforce Blue Woman Rising Beanie hat by Lucky Sew and Sew

Airforce Blue Woman Rising Backpack and Mustard Woman Rising Beanie hat by Lucky Sew and Sew


A brand new product for this season are our new beanie hats. They come in both mustard and airforce blue which coordinate with the backpacks perfectly, and these are also embroidered in-house with a simplified version of the signature Woman Rising design. We have also released a limited run of red beanie hats, which is embroidered with the 'Full of Fire' design which matches the Emma set, and the new print and pin. Love a bitta red.

Mustard Woman Rising Beanie hat by Lucky Sew and Sew

Airforce Blue Woman Rising Beanie hat by Lucky Sew and Sew

Full of Fire Beanie Hat by Lucky Sew and Sew


When an idea for a collection is forming, I usually end up coming up with one or two main ideas that I work from. Woman Rising and Full of Fire are two themes that are featured throughout this collection. The Woman Rising print has the marble print on the background which is also the same print on the fabric on our Agnes and Ellinor bras in this collection. It's so beautiful! It has our main magical Woman Rising design printed over the marble background. The Full of Fire print is actually a line drawing of me! I think the Full of Fire print is really empowering and is my personal fave. They're printed on heavyweight recycled card and would make perfect Christmas gifts.

Woman Rising A5 Print by Lucky Sew and Sew

Full of Fire A5 print by Lucky Sew and Sew

Woman Rising and Full of Fire Prints by Lucky Sew and Sew


You know I love a good enamel pin. We've done quite a few pin designs over the last couple of years and they're always really popular. I am super in love with both of the pins from this collection. I think they could be my favourite pins that we've ever designed. 

Woman Rising Enamel Pin by Lucky Sew and Sew

Full of Fire pin by Lucky Sew and Sew
The full Woman Rising Collection is now available to shop online, visit our shop to take a peek! 

Woman Rising - The Accessories by Lucky Sew and Sew


Friday, 9 November 2018

Friends > Models

One of the biggest hurdles I face as the owner of an indie lingerie label, is making sure I am being inclusive and representative of all bodies in my work. When you run a small business you have limited resources and often little to no budget to work with. I don't send a suitcase full of my new designs off to a photographer who charges thousands of pounds and who has organised and styled a shoot full of professional models to shoot my pieces.

To be honest, I'm glad that we don't do that. That wouldn't be me at all. 

For the Woman Rising collection I got to shoot with my favourite photographer, and she just so happens to be my friend. Alex from State of Love and Trust photography is a total camera badass, and she just fucking gets me, ya know? We spent some time before the shoot pulling some images together on a joint pinterest board which made sure we were both on the same page. Which we were, of course. She's the best.

Like having the photographer of my dreams to work with wasn't enough, I also got the biggest babes in my life to agree to be in the shoot and I'm blessed enough to call all of them friends. 

These women. Different shapes. Different sizes. Different heights. Different bodies. Different is good. Different is needed.

Alex managed to capture over 250 amazing shots that day, and here are some of my favourite powerful shots that she captured of these women, of my friends.

I'm not as inclusive and representative as I'd like to be one day, but it's a bloody good start, and one I'm really proud of. 

We have not been airbrushed, retouched, or our bodies edited in any way. This is us. Raw and Powerful.

Helen - wearing Lucky Sew and Sew

Helen wearing Lucky Sew and Sew

Lizzie wearing Lucky Sew and Sew

Lizzie wearing Lucky Sew and Sew

Paula wearing Lucky Sew and Sew

Paula wearing Lucky Sew and Sew

Diane wearing Lucky Sew and

Diane wearing Lucky Sew and Sew

Carly wearing Lucky Sew and

Carly wearing Lucky Sew and Sew


Monday, 5 November 2018

Woman Rising - Close Ups

I shared a few of the photo shoot pictures for the Woman Rising collection last week when it launched, and this week I'd like to share with you some of the flat-lay shots.

The Faythe Set. Made to Measure lingerie by Lucky Sew and Sew

I like to have a few sets of shots for each collection because I think it gives you a different view of the subject in the photo. Shots of lingerie on a body are great to get an idea of fit and style, and taking into account the backdrop and setting, these shots give you a good overall feel of the collection. Along side these shots, I like to offer up some flat lay shots too. Flat lay shots are basically what it says on the tin - the subject of the photo, laid flat. In the flat lay shots you can usually see the details clearer and get a closer look at the elements of the design.

The Emma Set. Made to measure lingerie by Lucky Sew and Sew

I take these flat lays myself and it's actually one of my favourite things to do. I have a wooden backdrop that my Dad made from reclaimed pallet wood, and stained to give it a weathered, vintage look. I like to support the vibe of the collection overall with little added touches to the flat lays. I have a load of fabrics that I use to add pops of colour and texture, and some accessories that I use too. The accessories are things that I have lying around, or find nearby. Wild flowers and leaves that grow outside my house, crystals from my sons collection, my tarot cards etc. 

The Brigit Set. Made to measure lingerie by Lucky Sew and Sew

So, without further a do, here's some flat lay shots of new designs and styles from our Woman Rising collection for you to feast your eyes on. Enjoy!

The Ellinor Set. Made to measure lingerie by Lucky Sew and Sew

The Petronella Set. Made to measure lingerie by Lucky Sew and Sew

The Annis Set. Made to measure lingerie by Lucky Sew and Sew

The Winifred Set. Made to measure lingerie by Lucky Sew and Sew

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